At some time during World War II Exton apparently suffered a significant flood. The Valley Creek that runs along the road across from what was then The Exton Dairy Grill looks to have overflowed its banks. A Brandywine Farms truck navigates the waters along with two cars.
Before there was The Guernsey Cow billboard, during World War II, this sign pointed the way to The Exton Dairy Grill and proclaimed “Our Ice Cream for Health; War Bonds for Victory.”
This is another nice photo from my grandmother’s photo albums taken in the Fall of 1941. My Aunt Saundra and mother, Wanda, stand out along the Lincoln Highway (Rte 30).
In 1941, the business was called The Exton Dairy Grille. It was these smaller cow signs advertising “Golden Guernsey” products that would prompt customers to tell friends, “I’ll meet you at the sign of the cow.” And later during World War II, patrons would tell my grandfather, Larry Polite, that he should change the name to “The Cow.” He changed it to The Guernsey Cow and when World War II ended, he built the now-famous sign.
This sign is one of my favorite relics of The Guernsey Cow. Hand-lettered on a stiff board, it is a sign of times gone by. I love the use of four different typefaces and the decorative border. More than that, it speaks to the kind of business my grandfather wanted to run and represent. I can’t imagine the run-ins he might have with customers were he operating the business today.