At the sign of The Cow

Polite daughters in front of Guernsey Cow sign

Polite daughters in front of Guernsey Cow sign

This is another nice photo from my grandmother’s photo albums taken in the Fall of 1941. My Aunt Saundra and mother, Wanda, stand out along the Lincoln Highway (Rte 30).

In 1941, the business was called The Exton Dairy Grille. It was these smaller cow signs advertising “Golden Guernsey” products that would prompt customers to tell friends, “I’ll meet you at the sign of the cow.” And later during World War II, patrons would tell my grandfather, Larry Polite, that he should change the name to “The Cow.” He changed it to The Guernsey Cow and when World War II ended, he built the now-famous sign.

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