Help Wanted: Neat & Pleasant Young Ladies; Dependable, Clean-Cut, Draft-Exempt, Married Men

While researching other information on Newspapers.com, I found examples of Help Wanted ads over time in various papers in the region. Ads were often categorized for “Female” or “Male” in those days. A List of former employees, some of whom may have answered some of these ads can be found on our Employees page here (and in the comments section): https://theguernseycow.com/employees/.

“On-the-job” photos from employees have also been shared on The Guernsey Cow Facebook group here: https://www.facebook.com/groups/76664782328/

The earliest Guernsey Cow help-wanted example was from September, 1952 in the Pottstown Mercury:

Help Wanted The Guernsey Cow

Help Wanted The Guernsey Cow Thu, Sep 18, 1952 – Page 14 · The Mercury (Pottstown, Montgomery, Pennsylvania, United States of America) · Newspapers.com

In August, 1956, ads appeared in both the Plain Speaker and Standard- Sentinal in Hazelton, PA:

Help Wanted The Guernsey Cow

Help Wanted The Guernsey Cow Fri, Aug 17, 1956 – 26 · Standard-Sentinel (Hazleton, Luzerne, Pennsylvania, United States of America) · Newspapers.com

In 1962, ads began appearing for young men, preferably married:

Help Wanted The Guernsey Cow

Help Wanted The Guernsey Cow Thu, Jan 18, 1962 – Page 26 · The Mercury (Pottstown, Montgomery, Pennsylvania, United States of America) · Newspapers.com

Help Wanted The Guernsey Cow

Help Wanted The Guernsey Cow Wed, Apr 11, 1962 – Page 22 · The Mercury (Pottstown, Montgomery, Pennsylvania, United States of America) · Newspapers.com

1965 saw the following ad seeking “live wire girls”:

Help Wanted The Guernsey Cow

Help Wanted The Guernsey Cow Wed, Oct 6, 1965 – Page 19 · The Mercury (Pottstown, Montgomery, Pennsylvania, United States of America) · Newspapers.com

Later in 1965, the impact of the draft for the Viet Nam War was seen in this ad seeking “Draft exempt” young married men in the Republican and Herald in Pottsville, PA:

Help Wanted The Guernsey Cow

Help Wanted The Guernsey Cow Wed, Dec 15, 1965 – 10 · Republican and Herald (Pottsville, Pennsylvania, United States of America) · Newspapers.com

In 1966, the last of the ads appeared in The Pocono Record. Other ads from newspapers not covered in Newspapers.com probably appeared locally and later as the Chester County population grew and supplied an increasing group of hard-working teens.

Help Wanted The Guernsey Cow

Help Wanted The Guernsey Cow Fri, Jan 14, 1966 – Page 18 · The Pocono Record (Stroudsburg, Monroe, Pennsylvania) · Newspapers.com

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1939 Exton, PA, Rabid Dog Bite Spurs Regional Manhunt

Selling Sweet Corn in Exton
Larry Polite working on corn stand signage while daughter, Wanda, keeps an eye on customers. (Early 1940s)

On January 24, 1939, my 3-year-old mother, Wanda Polite, was bitten by the family dog. Earlier in the day, an Exton Dairy Grille customer was nipped on the hand by the same dog. Her father, Larry Polite, suspected something was wrong with the dog and, according to my mother, he killed the dog, severed its head, and drove it to Harrisburg for rabies testing. This was, and remains today, the only way to test an animal for rabies.

A few days later, results showed the dog did indeed have rabies and an alert

Reading Eagle - Google News Archive Search 2019-02-27 11-00-12.png
Tue, Jan 31, 1939, Reading Eagle (Reading, Pennsylvania)

from the Pennsylvania state police went out to the press in the area in search of the man bitten. According to reports at the time, effective treatment must occur within 10 days of a bite. A race against the clock ensued to find the traveler identified only as a likely New Jersey resident — based on Polite’s recollection of the man’s Oldsmobile license plate.

Articles appeared in newspapers in the region starting on January 26, 1939, and were seen as far west as South Dakota and as far south as South Carolina based on searches of newspaper archives on Newspapers.com.

The most dramatic headline appeared in the Reading Eagle: State Police Seek Rabid Dog Victim: Race Against Time ot [sic] Save Man From Death.

Clipping from The Indiana Gazette - Newspapers.com 2019-02-27 11-34-53
Tue, Jan 31, 1939, Indiana Evening Gazette (Indiana, Pennsylvania) • Newspapers.com

For historical context, some of the “Dog Bites Man” articles shared front-page space with coverage of Hitler’s infamous Reichstag speech the prior day.

Unfortunately, there were no subsequent reports found of the fate of the New Jersey man.

A few more examples of the items found in two dozen newspapers at the time appear below.

Tue, Jan 31, 1939 – Page 13 · The News Journal (Wilmington, New Castle, Delaware, United States of America) · Newspapers.com

Tue, Jan 31, 1939 – Page 9 · The Daily Times-News (Burlington, Alamance, North Carolina) · Newspapers.com

Tue, Jan 31, 1939 – 10 · The Daily Item (Sunbury, Northumberland, Pennsylvania, United States of America) · Newspapers.com

Limited Run Guernsey Cow Prints Available

guernsey-cow-exton-pa-by-pinkcowstudio-on-etsy2016-12-2909-40-11

West Whiteland Township commissioned Chester County artist Jeff Schaller to create artwork to be hung in the township building commemorating The Guernsey Cow. Funds for the work were originally donated to the township by Gladys and Larry Polite in 1985 for the purpose of restoring the The Cow sign.

Using a combination of graphics from an old postcard, letterhead, a Guernsey Cow ice cream lid, and original paining of a Guernsey cow, Schaller has captured some of the memories of Chester County old-timers. A limited run of 100 prints were created and are available through his Etsy shop.

He also memorialized The Cow in one of the panels he created in the Exton Mall a few years back for The Main Line Health Center on the first floor.

1556254_10152141821720358_766641932_o

 

New Book on West Whiteland Township & Township Anniversary Events

West Whiteland Township (Images of America): Janice Wible Earley: 9781467122917: AmazonSmile: Books2015-02-1407-48-37Readers may be interested in a new book out this week about West Whiteland by Janice Earley of the township’s historical commission.

It features chapters with lots of photos and images on The Battle of the Clouds, Richard Downing’s personal letters of his life in West Whiteland in the 1850s, The Guernsey Cow, and the Valley Creek Coffee House and much more.

If you’re local, it’s available at Chester County Book Company  and other local bookstores and also available online.

Janice will be presenting the book during the township’s 250th anniversary celebration at The Chester County Library in Exton on February 26 2015. You can register for two free events that day: an ice cream social and Janice’s presentation of the history of the township in images. You can register for these events here.

Remembering Uncle Pep

Last year saw the passing of the last of the Polite brothers that managed The Guernsey Cow in Exton, Pennsylvania for decades. Joseph E. Puliti/Polite (aka “Pep” or “Peppy”) died March 31, 2014 just shy of his 90th birthday.

Pep (top), sister Dolly, and friend, Vince, in Wildwood NJ 1936
Pep (top), sister Dolly, and friend, Vince, in Wildwood NJ 1936

The youngest of the brothers, Pep became the chief ice cream officer at The Guernsey Cow until its sale to Horn & Hardart in 1976.

Pep (fruthest left), older brother Elmer, cousing Johnny Falini and niece, Wanda Polite around 1939
Pep (left), older brother Elmer (middle), cousin Johnny Falini, and niece, Wanda Polite around 1939

Pep went to and played football at West Chester High and then at Appalachia State until he enlisted in the U.S. Marine Corps and entered into World War II. During the war, he was stationed in the South Pacific.

Upon returning home from his Marine Corps service he attended the University of Maryland, graduating in 1950 with a degree in Dairy Technology.  At Maryland, he met his future wife, Barbara. They married, moved back to the Exton area and had three children: daughter Wendy and sons, Kerry and Kim.

Pep resumed his duties at The Cow and, for more than 25 years, was the father of invention when it came to ice cream flavors. He boasted that the list of flavors tried was over 400. He had his successes (Black Licorice) and his duds (Roquefort or Moon Dust) that often were inspired by current events, customer requests, or his own wild imagination.

He often surreptitiously included alcohol in flavors such as Rum Raisin, Egg Nog, Grasshopper and Turkish Coffee especially around Christmas time. Pep posted a few of his flavorful stories in the comments here.

We grand-nephews and -nieces recall Pep as the happy-go-lucky one of the brothers. He always had a joke and was willing to horse around. His son, Kim, told me a few years ago:

“Peppy’s famous gratuitous phrases for pushy customers were ‘Help your fat’ and ‘Maximilian’ (for ‘Thanks a million’) which were spoken so quickly as to be partially unintelligible.”

While Pep wasn’t making ice cream and caramels he was playing golf at Whitford Country Club and running a garage door opener business on the side.

Joseph "Pep" Puliti

Following the sale of The Cow in 1976, Pep moved West to Colorado. Joseph "Pep" Puliti - Google Docs 2015-01-10 10-04-01An avid skier and cyclist, the Colorado Rockies beckoned. He followed professional photographer son, Kim, to Denver for 8 months then landed in Durango CO where he opened up Swensen’s Ice Cream Parlor downtown.

After a few years he sold the shop and eventually joined the Durango Silverton Railroad where he was in charge of concessions on the train and in the station. He enlarged the offerings there from just snacks to include clothing and gift items, increasing concession revenues and turning it into a million dollar venture.

peppy-willie
Pep and Willie

In 1998, he moved back to West Chester to be closer to family. He took a role as the “Candy Man” at Boscov’s in the Exton Square Mall next door to the original Guernsey Cow property. As his daughter Wendy recalled, “He ended his career making fudge at Boscov’s next door to the place he started his career making caramels at The Cow.”

Joseph "Pep" Puliti - Google Docs 2015-01-10 10-05-37

In 2003, he moved to Ann’s Choice in Warminster, PA, enjoying a group of friends for biweekly lunches as well as a regular breakfast group, and living independently the rest of his life.

I am grateful to Uncle Pep for the information and knowledge he provided in the early years of building TheGuernseyCow.com. I enjoyed his frequent emails containing stories of old Exton and the hijinx at The Guernsey Cow. His comments are throughout this site as well as on the Facebook page dedicated to The Cow and Exton memories. We’re lucky to have them.

Special thanks to Pep’s children for providing memories and photos.

The Guernsey Cow Ice Cream Social: July 19, 2012

photo: Jess Church

Join friends, family, and former employees at the Exton branch of the Chester County Library on Thursday, July 19, 2012, from 4 to 6PM to celebrate the library’s mural dedicated to The Cow:

A celebration at the Library to recognize Exton’s past history. For years the Polite family ran a local ice creamery and restaurant in Exton that was known as the “ Guernsey Cow”. We now have a mural in the library dedicated to the “cow”. Come out to see the beautiful mural and help us celebrate with ice cream and activities as we remember a part of Exton history.

Event information on Chester County Library’s Facebook page.